Creative Ways to Use Instagram Highlights to Grow Your UK Audience

Instagram Highlights are far more than just a way to save your favourite Stories; they’re a powerful tool to showcase your brand, engage your audience, and drive long-term growth. In the UK’s competitive digital landscape, businesses and influencers alike are finding new and creative ways to use Highlights to keep their followers interested and informed. Whether you want to share behind-the-scenes content, promote collaborations, or highlight special offers, this feature allows you to organise your best moments in a way that feels authentic and accessible. Unlike regular Stories that disappear in 24 hours, Highlights give you a chance to build a lasting first impression that visitors can see any time they land on your profile. In this guide, you’ll learn practical tips to make the most of Highlights so you can attract new followers, strengthen your community, and showcase what makes your brand unique.

Update Your Highlights Regularly to Keep Things Fresh

Just like any other part of your Instagram profile, your Highlights need to be regularly updated to keep things fresh and engaging for your followers. If you leave your Highlights stagnant, they can become outdated and less relevant, which could lead to disengagement from your audience. In the competitive UK Instagram landscape, staying current is crucial for maintaining interest. For instance, if you’re running a seasonal business, such as a UK-based ice cream shop, it’s essential to update your Highlights to reflect what’s currently available. You might create a new Highlight for a limited-time summer flavour and swap out the old one. Likewise, if you’re an event-based business, regularly refreshing your Highlights with the latest events, promotions, or collaborations ensures that your followers are always up to date. This approach not only encourages followers to revisit your profile but also signals that your brand is active and engaged. Additionally, purchasing followers from a trusted brand can also provide an instant boost on this platform. By using these strategies, you can ensure that your Instagram Highlights are not only a tool for organisation but a powerful engine for increasing engagement and growing your followers in the UK. Each step is designed to help you make the most of your content and show off your unique personality, product, or service. Whether you’re a business owner, influencer, or hobbyist, Instagram Highlights offer endless opportunities to enhance your presence and connect with your audience in a meaningful way. So, go ahead and start implementing these tactics; your engagement is sure to soar!

Utilise Instagram Highlights for Local Content

If you’re a business or influencer in the UK, your audience may appreciate content that’s relevant to their location. Adding location-based Highlights allows you to engage with a more localised community. For instance, if you’re a local business, you can have Highlights showcasing your “Local Ingredients” or “Manchester Specials,” which gives followers a reason to engage and keeps things specific to your brand’s location. This local touch adds value and helps build a sense of connection with your target audience.

Integrate Your Highlights with Other Social Media Platforms

Don’t forget that your Instagram Highlights can work seamlessly with your other social media platforms. Cross-promote your Highlights on platforms like Facebook, Twitter, or even TikTok to encourage your followers to check out your Instagram profile. For instance, if you’re running a sale, you could share a post on Facebook linking to your “Sale” Highlight. This will drive traffic from other platforms to your Instagram and increase your followers as you provide a direct link to engaging content.

Track the Performance of Your Highlights

To make the most of your Highlights, it’s crucial to monitor their performance. Instagram provides insights into how your Stories (and, by extension, Highlights) are performing, including the number of views, taps, and interactions. By reviewing this data, you can gain insights into what resonates most with your audience. If specific Highlights are performing better than others, try to replicate that content or adjust your strategy accordingly. For a broader perspective, you can also explore tools like anonymous story viewers to study how other accounts structure their Highlights and content secretly. Monitoring performance helps you continuously improve your strategy and ensure you’re delivering content that your followers want to see.

Use Highlights to Promote Collaborations and Partnerships

Collaborations with other brands, influencers, or local businesses can expand your reach and increase your engagement. In the UK, partnerships often draw in a larger audience by tapping into each other’s communities. Create a Highlight dedicated to showcasing these collaborations. For instance, if you are collaborating with a popular UK-based food blogger, create a Highlight where you share recipes, cooking tips, and behind-the-scenes content from the collaboration. This gives your followers something unique and creates a buzz around the partnership. Highlighting collaborations also helps build credibility and trust, especially if you’re working with well-known names in your industry. It demonstrates that you’re a trusted figure in your niche, which will likely attract more followers and boost your credibility in the competitive UK market.

Add Calls-to-Action to Your Instagram Highlights

Encouraging engagement through calls-to-action (CTAs) is a smart way to boost interaction with your followers. Whether you’re promoting a new product, sharing blog posts, or encouraging users to sign up for your newsletter, Instagram Highlights are an excellent place to feature clear CTAs. For example, you can add a CTA to your “New Arrivals” Highlight, directing followers to visit your website to shop the latest collection. Another idea is to create a Highlight for a special offer and tell users to swipe up or click the link to claim a discount. CTAs not only drive action but also help you measure the success of your Highlight content. If you track the number of people who click on a link in your Highlight, you can determine the effectiveness of your content and fine-tune your Instagram strategy.

Showcase Customer Support in Your Highlights

Providing excellent customer support is crucial to fostering a strong relationship with your audience. A great way to demonstrate your commitment to customers is by creating a Highlight dedicated to showcasing your customer service efforts. If you offer customer support via Instagram DMs, use this Highlight to showcase positive interactions or even share FAQs that can help users with everyday issues. This is an excellent way to demonstrate to potential customers that you’re accessible, responsive, and committed to delivering exceptional service. Furthermore, it helps instill trust, which is crucial in the competitive UK market.

Use Highlights for Behind-the-Scenes of Product Development

If you’re developing a new product or service, Instagram Highlights can provide a unique opportunity to take your followers behind the scenes of the process. Whether you’re working with a UK manufacturer or designing something innovative, sharing sneak peeks of the development process in your Highlights will engage your audience and build anticipation for the launch. For example, a UK-based fashion designer could create a Highlight showcasing the steps of designing a new collection, from sketches and fabric choices to the final product. This not only gives followers a sense of involvement in the creative process but also keeps them excited about upcoming releases.

Use Instagram Highlights to Feature Local Community Engagement

In the UK, businesses that engage with their local communities can create deeper connections with their audience. If your business supports local causes or participates in community events, make sure to feature this content in your Highlights. Showcasing your involvement in charity events, fundraisers, or local collaborations helps humanise your brand and appeals to the growing trend of supporting ethical businesses. For example, if you’re a UK-based café, you could create a Highlight dedicated to community events, such as local charity drives or partnerships with other small businesses in your area. It’s a great way to demonstrate that you care about your community and foster a connection with your followers.

Conclusion 

Utilizing Instagram Highlights creatively can help differentiate your brand and foster stronger connections with your UK audience. From sharing local content and behind-the-scenes moments to featuring collaborations and adding clear calls to action, Highlights allow you to tell your story in a way that feels fresh and engaging. Regularly updating your Highlights shows that your business is active and responsive, while tracking performance helps you fine-tune your approach over time. Remember, the most effective Highlights aren’t just about looking good—they should also provide value and make it easy for followers to learn about what you offer. As you experiment with new ideas, you’ll discover which strategies resonate most with your audience and inspire them to come back for more. By staying consistent and creative, you can turn your Instagram Highlights into a powerful extension of your brand’s personality and a reliable engine for growth.