How Trapstar’s Hoodies Went from Streetwear Underdog to Global Power Symbol

Trapstar Global Takeover Hoodie - Black/Blue | Parallel

In the ever-evolving world of streetwear, few brands have experienced a meteoric rise quite like Trapstar. From shadowy London beginnings to cult status on the streets of Sydney, Melbourne, and Brisbane, Trapstar has become more than just a label—it’s a power symbol.

And the real hero piece? The iconic Trapstar Hoodie, worn by celebs, loved by Gen Z, and dominating resale markets across Australia.

Let’s unravel how this underground brand made it mainstream—without selling out.

Styling Trapstar in Unexpected Ways

Let’s get real: anyone can wear a hoodie. But styling it right? That’s a flex.

Here are a few offbeat combos catching fire in Australia:

  • Sydney: Hoodie under a sharp blazer with joggers—laid-back luxury.
  • Adelaide: Mini-skirt, knee-high boots, and an oversized Trapstar pullover.
  • Brisbane: Lightweight hoodie half-zipped over swimwear on Gold Coast beaches.

It’s not about playing by the rules. Trapstar’s aesthetic encourages rule-breaking.

Trapstar’s Cultural Grip on Aussie Cities

In 2025, streetwear isn’t niche anymore—it is the culture. Especially in Australia’s creative pockets.

A 2025 Youth Style Report from CultureWatch Australia revealed Trapstar as the third-most mentioned brand among urban youth in Melbourne and Sydney. What’s wild? The data showed a 35% rise in hoodie-related fashion searches in Brisbane alone, most of them linked to Trapstar.

It’s not just about looks. It’s about what it represents—resistance, unity, and creative edge.

Trapstar in Sydney: More Than Just a Look

Walk down King Street in Newtown, and you’ll see Trapstar on everyone from uni students to tattoo artists. It’s more than style—it’s tribe identity.

A major part of its Sydney success? Accessibility via local drops and collaborations with Aussie DJs and artists. The city has embraced Trapstar as its own.

Melbourne’s Love Affair with Trapstar

Melbourne’s style scene thrives on contrast—and that’s where Trapstar Hoodie fits in.

You’ll find it layered with trench coats in Fitzroy, paired with Balenciaga sneakers on Chapel Street, and even in indie art shows. In 2025, local fashion blog Concrete Threads named Trapstar “Brand of the Year” for Gen Z and millennials alike.

Why Australians Are Hooked on Hoodies

You’d think the warm climate would put hoodies out of fashion. Nope.

Australians love the comfort-meets-attitude combo. A hoodie is wearable year-round—thrown on after a surf, styled at a festival, or layered for winter in Hobart.

Trapstar, with its weighty structure and modern graphics, hits that sweet spot of form and function.

TikTok, Trapstar & the Youth Movement

Streetwear’s engine? Social media.

Aussie TikTok creators in Perth and Darwin have made Trapstar unboxings and outfit transitions a regular part of their content. Hashtags like #TrapstarAU and #HoodieFlexFriday have racked up millions of views.

It’s no longer just about how you wear it—it’s about how you show it off.

Local vs Global: Trapstar’s Aussie Identity

While Trapstar was born in London, it has found a strong regional voice in Australia.

A 2025 campaign shot entirely in Alice Springs by Aboriginal creatives showed the brand embracing local stories and landscapes. It resonated deeply, helping Trapstar move beyond imported cool into something authentically local.

The Resale Boom: Collector Craze in 2025

There’s a frenzy for limited-edition drops.

In Melbourne’s streetwear market, rare Trapstar pieces like the “Infrared Shadow” hoodie are being flipped for double their original price. Collector groups on Discord and Telegram are growing fast, with sneakerheads now crossing into hoodie culture.

Trapstar isn’t just bought—it’s hunted.

From Music Videos to Market Stalls

In Australia, streetwear often starts underground—and Trapstar follows suit.

In 2025, independent artist Jarro dropped a hit music video filmed in Darwin’s night markets, entirely styled in Trapstar gear. It lit up YouTube and gave the brand fresh grassroots energy.

From runway to real life, the hoodie is adaptable—and visible.

Trapstar Hoodies: Not Just a Winter Thing

Thanks to fabric engineering and breathable fleece blends, Trapstar hoodies are wearable beyond cold months.

Springtime in Canberra? Opt for the zip-through style layered over a tank. Autumn in Tasmania? Go full hoodie-and-puffer combo.

Trapstar adapts as well as it leads.

Celebrity Endorsements: The New Streetwear Currency

In the post-influencer era, celeb alignment means credibility. And Trapstar’s aligned with the right ones.

From Drake’s OVO crew to Aussie rapper OneFour, the hoodie has made its mark on stages and press tours. Even Troye Sivan was seen in a cropped version on a 2025 TikTok Live.

Fashion follows fame—and right now, fame is wearing Trapstar.

Where to Get Trapstar in Australia

Gone are the days of dodgy imports. You can now shop directly from the Trapstar AU website with regional support and faster delivery.

The Trapstar Hoodie collection updates regularly with new seasonal colors, styles, and collabs. Local pop-ups are expected in Brisbane and Perth this year, too.